A Droogies Original is more than a t-shirt. Each one serves to counter the gaudy, self-righteous pretension that accompanies the fashionista – where reputations are forged through plastic pomposity, complacency and fabricated conceit.
That doesn’t sit right with us. We prefer the spark of individual creativity, freely expressed, without the need to conform to establishment culture. We stand for those who feel more comfortable flowing away from the mainstream.
Which is why we see ourselves as an anti-brand, and one that seeks to replace snooty couture with a wry smile and a shameless wink of resistance. We dare to create, to add dangerous to people’s wardrobes, and to celebrate those who themselves dare to wear: the characters, the genuine, and those with the emotional intelligence needed to stand for something different.
Yes we can shock, and many will be determined to take offence. But each Droogies Original is not intended to cause insult. Instead, we’re here to remind the world that it’s been taking itself way too seriously for a long, long time now – and starting to believe in its own hype. We’re here to dial up the humour in an increasingly sterile world. And we’re here to help jarr into action many a fellow nonconformist’s inner rebel.
Come dare with us.